CHRISTINA GIBSON STUDIO
CHRISTINA GIBSON STUDIO
CASE STUDY: SPERO
A Healthcare Companion for Patients and Care Teams
Centralizing care, guiding patients, and empowering caregivers through clear content, AI insights, and engagement tools
Spero is a conceptual healthcare companion app designed to simplify the patient experience, centralize critical health information, and support caregivers in managing complex care journeys. Patients and families often face fragmented systems, overwhelming medical language, and unclear instructions for care plans, medications, and billing. Spero addresses these pain points by combining plain-language UX writing, clear content strategy, AI-assisted guidance, and gamification for behavior change.
As the sole Content Designer on this project, I led all aspects of content strategy, UX writing, information architecture, and concept screen development. My work focused on creating a human-centered experience that empowers patients to understand and take control of their care, while supporting caregivers and medical staff with clear, actionable information.
Project Type: UX & Content Design Case Study
Role: Content Designer (solo project)
Timeline: Phased approach from research and discovery through roadmap planning
This case study highlights:
Problem Space
Healthcare challenges, gaps in existing solutions, and opportunity areas
Personas & Journeys
Patient and caregiver perspectives informing content strategy
Information Architecture & Wireframes
Structuring content to reduce cognitive load and improve usability
Content Strategy & UX Writing
Creating a unified voice and clear guidance across screens
Roadmap
Phased plan for AI integration, gamification, and advanced engagement
WHY "SPERO"
From the Latin sperō — to hope, to trust, to expect.In healthcare, hope is not passive optimism; it’s sustained by clarity, communication, and shared understanding. Spero reflects the experience of patients and care teams navigating complex care journeys together—where timely information, guided next steps, and human-centered communication build confidence and trust, even in uncertain moments.
PROBLEM SPACE
Industry Challenges
Most healthcare platforms are designed around administrative requirements and compliance standards, not around how people process information when they’re sick, scared, or overwhelmed. Patient portals allow access to records, but rarely to comprehension. Messaging systems enable communication, but not coordination. Data exists in abundance, yet understanding remains scarce. Compounding this is fragmentation. Care teams span multiple systems; labs, imaging centers, pharmacies, and specialists each maintain their own digital tools. Patients are left to bridge the gaps—tracking names, phone numbers, dosages, bills, and instructions in whatever ad-hoc system they can create. For patients juggling chronic illness or complex care, the burden is almost a second condition.
Current Solutions Gap
To better understand the landscape, I reviewed a wide set of tools: patient portals like MyChart and ContinuousCare; medication apps like MediSafe and EveryDose; symptom trackers like Bearable and Flaredown; and wellness or behavior-change platforms like Fitbit, Noom, Headspace, and Nike Training Club. Each excels at a specific slice of the journey—but none bring the full picture together. Medication apps don’t sync with care teams. Portals don’t support habit-building. Symptom trackers don’t provide education or next steps. Wellness apps ignore the realities of chronic illness. Most tools maximize data entry but minimize patient comprehension. The result is a healthcare experience where the patient is the integrator, interpreter, and project manager of their own care—a role most never asked for and are rarely equipped to fulfill.
User Pain Points
Across platforms and personas, several consistent pain points emerged: Medical language is difficult to understand and easy to forget. Instructions from appointments can be overwhelming, not easily retained post-appointment, and especially without reinforcement. Patients often know what they should do, but lack the support, motivation, or structure to follow through. Tracking medications, symptoms, appointments, and bills across disconnected systems leads to stress and missed details. Many patients feel anxious or disempowered when engaging with their care, unsure whether they’re doing the “right” things. These challenges are not only emotional—they impact outcomes. Confusion leads to missed medications, skipped follow-ups, and unaddressed symptoms. Too often, patients fall behind not out of neglect, but out of cognitive overload.
Opportunity Areas
What patients consistently need is not more data—they need meaning. There is a clear opportunity to: - present medical information in language patients can understand - unify a fragmented digital experience into one cohesive space - help patients remember, act, and follow through on care make progress visible and motivating - pair clinical guidance with behavioral nudges that support real-life habits - give care teams a window into patient engagement beyond appointment notes Rather than treating healthcare as a set of disconnected tasks, the opportunity is to create a companion—something that helps patients feel informed, supported, and capable.
Why Innovate Now
Telehealth adoption continues to grow, meaning digital platforms now play a central role in how patients and providers connect. At the same time, behavior-change science is mature and evidence-backed, yet rarely applied within clinical apps. And with new interoperability standards, patient information can now move across systems more seamlessly than in the past. Meanwhile, healthcare organizations are investing heavily in engagement, but most tools focus on access rather than empowerment. In other words: The infrastructure is ready. The need is urgent. And the patient’s voice is clear. Healthcare doesn’t need another portal. It needs an experience that helps people feel human, capable, and supported. That is the problem this project seeks to solve.
THEMES & PROBLEM STATEMENTS
Communication & Care Access
Problem Statement: Patients struggle to reach the right provider at the right time because communication is fragmented across multiple channels—phone calls, portals, and emails. This leads to delays in care, frustration, and unnecessary administrative burden for both patients and staff. Mapped User Goals: Access a complete list of all medical team members in one place. See accurate contact info (phone, email, portal messaging). Know who to contact for each need or question. Message providers securely and track responses. Upload photos and documents easily. Receive predictable response expectations.
Information Clarity & Usability
Problem Statement: Patients are often overwhelmed by medical information delivered in fragmented systems and complex terminology. Without clear guidance, they struggle to understand diagnoses, results, or next steps, increasing anxiety and reducing adherence to care plans. Mapped User Goals: View full medical history, including labs, imaging, visit summaries, and treatment plans. Understand results and instructions in plain language. Navigate the app easily with fast login and intuitive structure. Avoid repeated logins and unnecessary friction. Access information in a format that is accessible for different cognitive and physical abilities.
Health Management & Safety
Problem Statement: Patients managing ongoing conditions need a centralized, accurate system to track medications, symptoms, and health changes over time. Without this, they risk errors, duplicate prescriptions, and inconsistent adherence to care plans. Mapped User Goals: View all medications across providers with dosage, purpose, and prescriber info. Identify conflicts or duplications and receive alerts. Track medication and treatment changes over time. Request refills seamlessly. Monitor health trends, symptoms, and vitals in one place.
Administrative Simplicity
Problem Statement: Billing, insurance, and administrative tasks are confusing, fragmented, and time-consuming. Patients often miss payments or fail to understand what is owed, leading to stress and financial uncertainty. Mapped User Goals: View all bills and insurance claims in a single location. Understand what insurance covers, what is owed, and why. Avoid surprise medical bills. Set up payment plans or reminders. Access insurance documents, claims, and explanation-of-benefits easily.
Personalization & Engagement (AI + Gamification)
Problem Statement: Patients often feel disconnected from their health journey because current platforms provide generic information without motivation, personalization, or guidance. This reduces engagement, adherence, and empowerment. Mapped User Goals: Receive personalized health recommendations based on conditions, treatments, or symptoms. Get proactive alerts about potential issues or upcoming actions. Engage with interactive content (learning videos, quizzes, micro-lessons). Track progress, milestones, and rewards to encourage adherence. Participate in gamified experiences that motivate healthy behaviors while remaining clinically appropriate.
RESEARCH
The goal of this research was to understand patient and caregiver needs, uncover gaps in existing healthcare platforms, and identify opportunities for content-driven engagement, clarity, and behavior support. Insights from this phase guided all subsequent content strategy, information architecture, and concept design decisions.
User Research
To ground the project in real-world patient and caregiver experiences, research leveraged: Informal interviews and discussions with patients and family caregivers Experience mapping informed by personal caregiving experience Secondary research on patient portal adoption, adherence challenges, and patient pain points
Key Findings
Patients often struggle to manage multiple providers, medications, and lab results across disparate systems. Complex medical terminology creates confusion; users need plain-language explanations and clear guidance. Instructions from appointments are easily forgotten; reminders, summaries, and visual cues are essential. Caregivers require centralized access to patient information to coordinate care effectively. Emotional states such as stress, fatigue, and anxiety strongly influence comprehension and engagement. Users respond well to clarity, feedback, and visible progress, but gamification must feel appropriate and supportive, not trivial.
Competitor & Market Analysis
Research included an evaluation of existing healthcare, wellness, and patient engagement platforms: Patient Portals: MyChart, AthenaHealth, ContinuousCare Medication Management: MediSafe, MyTherapy, EveryDose Condition Management / Wellness: PatientsLikeMe, Headspace, OncoBlast, MySugr Fitness & Engagement: Strava, Fitbit, Noom, Strong
Analysis Approach
Assess core functionality, content clarity, and accessibility Identify gaps in integration across multiple providers and platforms Highlight opportunities for personalization, behavior support, and gamification
Key Insights
Most platforms focus on single-use cases (appointments, medications, or tracking) rather than the holistic patient experience. Fragmented data requires patients to manage multiple apps and sources, increasing cognitive load. Few platforms provide caregiver-focused support or AI-driven guidance. There is a significant opportunity to unify education, habit formation, and care coordination in a single, accessible experience.
Opportunities
Centralization: A single hub for all patient information reduces confusion and cognitive load. Clarity & Comprehension: Plain-language content and guided explanations make healthcare more approachable. Empathy & Motivation: Emotional support, progress tracking, and gentle behavioral nudges improve engagement and adherence. AI & Gamification Potential: Adaptive guidance and rewards can enhance experience while maintaining seriousness and trustworthiness. Care Team Integration: Tools must enable seamless collaboration between patients, caregivers, and providers for safer, more informed care.
Narrative
These three personas represent the core emotional, functional, and informational needs that shaped the product’s content and UX direction.
Maria, managing chronic conditions while juggling work and caregiving responsibilities, highlighted the need for empathetic language, simple task flows, and step-by-step guidance. Her journey informed features such as plain-language explanations, supportive microcopy, medication clarity, and behavior-motivating nudges.
Daniel, a self-directed learner with a complex rare condition, emphasized the importance of deep learning content, transparent data, and customizable tools. His expectations shaped the app’s structured medical history, terminology definitions, data visualizations, and the ability to personalize alerts, insights, and care-related goals.
Eleanor, recently diagnosed with an aggressive cancer and supported by her adult daughter, revealed the dual experience of patient and caregiver needs. Their journeys informed the creation of the My Care Team, shared-access features, appointment preparation checklists, and AI-driven summaries that simplify medical conversations and test results. Her persona also amplified the need for consolidated records, emotional reassurance, and guided next steps during high-stress moments.
Together, these personas helped define a content strategy focused on clarity, emotional support, and usability across a spectrum of literacy levels, energy levels, and care scenarios. By mapping each persona through their distinct healthcare journeys, clear patterns emerged—moments where patients feel overwhelmed, moments where caregivers need structure, and moments where motivation or understanding breaks down.
These insights directly informed the information architecture, content hierarchy, tone, and interaction model, ensuring the experience feels human, trustworthy, and supportive for users navigating some of the most stressful moments of their lives.
CONTENT STRATEGY
Create a content experience that empowers patients, reduces cognitive load, and supports behavior change while remaining clinically accurate and emotionally supportive.
STRATEGY OVERVIEW
Clarity First: Medical terminology translated into plain language without losing accuracy. Contextual Guidance: Content appears where and when users need it, reducing uncertainty and decision fatigue. Consistency Across Touchpoints: Messaging, labels, notifications, and instructions use a unified voice. Motivation & Engagement: Behavioral nudges, progress tracking, and gamified elements encourage adherence. Empathy & Human-Centered Tone: Language reflects understanding of patient anxiety, stress, and emotional state. Action-Oriented: Microcopy provides clear next steps, reducing ambiguity in care tasks. Accessibility & Inclusivity: Language, formatting, and interactions accommodate diverse literacy, cognitive, and physical needs.
VOICE & TONE GUIDELINES
Voice Confident, supportive, and approachable. Knowledgeable but never patronizing. Human-first: prioritizes understanding, reassurance, and clarity. Tone Urgent or critical health actions: calm, precise, and directive. Learning content: encouraging, digestible, and engaging. Gamified / motivational content: friendly, playful, and reinforcing without trivializing care. Administrative / billing content: clear, neutral, and step-by-step.
UX WRITING APPROACH
Dashboard/Home Screen: Clear prioritization: next appointment, outstanding tasks, recent messages. Microcopy example: “Your next appointment is with Dr. Lee on June 12 at 10:30 AM. Tap to see preparation tips.” Messaging Providers: Clear action labels: “Send Message,” “Attach Document,” “Add Symptom Photo.” Status updates: “Message sent. Dr. Lee will respond within 24–48 hours.” Medication Management: Inline guidance: “Take 2 pills daily with food. Tap here to view alternatives or request a refill.” Alerts: “You have overlapping prescriptions. Review before taking both.” Billing & Insurance: Plain language: “Your insurance has covered $120. You owe $30 by June 15.” Step guidance: “Set up autopay to avoid missed payments.” Gamification & Engagement: Reinforcing tone: “You’ve completed 3 days of healthy habits! Keep going to earn your next milestone badge.” Contextual prompts: “Try this 5-minute stretch to support your recovery today.”
AI & PERSONALIZATION LAYER
Content dynamically adapts based on the patient's condition, medication, or recent activity. Examples: - Recommended learning content after a lab result appears. - Behavioral nudges for patients missing doses. - Gamified suggestions based on user progress and engagement. - UX writing must feel natural, human, and empathetic while respecting clinical accuracy.
NARRATIVE
In this project, I approached content design as a strategic lever to empower patients, reduce stress, and improve engagement. Every piece of microcopy, notification, and learning content was crafted to be clear, actionable, and empathetic. By layering behavioral nudges and gamification thoughtfully, the app encourages adherence without trivializing the patient experience. AI-powered personalization ensures each patient receives content that is relevant, timely, and supportive. My work bridges clarity, usability, and motivation—demonstrating how content design shapes not just information, but real human outcomes in healthcare.
INFORMATION ARCHITECTURE
A Unified, Human-Centered Health Management Ecosystem
This IA is built around four foundational principles: Reduce cognitive load Centralize fragmented information Surface what matters most in moments of stress Adapt content and pathways to user context, literacy, and role (patient or caregiver)
Top-Level Navigation
These six primary sections reflect consistent user priorities across personas and industry research. - Home - My Care Team - Health Records - Medications - Messages & Tasks - Billing & Insurance Secondary nav items (persistent in profile menu): - Profile - Settings - Language - Accessibility - Caregiver Access Support - Emergency Info
Home
A personalized, AI-curated overview of what the user needs each day. Core Content Areas: - Today’s tasks - Upcoming appointments - Recent messages or requests - Medication reminders - Alerts & health insights - My progress (optional and unobtrusive) Smart Content Features: - AI-generated summaries (“Here’s what changed since your last visit”) - Suggested questions to ask providers - Contextual learning modules (“Based on your diagnosis… Here’s what to know before your next scan”)
Health Records
A consolidated, plain-language medical history. Core Content Areas: - Visit summaries - Labs + imaging - Diagnoses - Pathology reports - Treatment plans - Procedures & surgeries - Hospitalizations - Vitals trends Smart Content Layer: - AI-generated plain-language translation (“This lab result shows…”) - Trend recognition - “What to discuss at your next appointment” prompts - Timeline view of diagnosis → treatment → recovery steps
Medications
Unified medication management across all providers. Core Content Areas: - Active medications - Past medications - Prescribing provider - Dosage, timing, purpose - Refill status & refill request flow - Interactions or warnings Smart Content Layer: - Conflict alerts - “Why you’re taking this” plain-language descriptions - Medication schedule visualization - Adherence tracking + rewards
Messages & Tasks
Streamlined communication and actionable requests. Core Content Areas: - Conversations by provider - Attachments (photos, documents, lab notes) - Response time expectations - Tasks (form requests, prep instructions, lab orders, refills) Smart Content Layer: - Auto-drafted message suggestions - AI-prioritized messages (“Urgent symptoms detected”) - Context-aware templates (“Upload wound photo,” - “Request appointment notes”)
Billing & Insurance
Clear, jargon-free financial transparency. Core Content Areas: - All bills (by provider, date, status) - Insurance claims - What insurance covered - What the user owes - Payment options - Estimated upcoming costs - Financial aid or payment plans Smart Content Layer: - Highlights unexpected charges - Explains benefits (“This was covered because…”) - Flags duplicate bills - Monthly cost summaries
Supporting Navigation
Profile & Settings: - Personal info - Insurance & pharmacy - Accessibility tools (text size, contrast, simplified mode) - Notification preferences - Language
Caregiver Access Management
How This IA Satisfies Each Persona Maria (working caregiver + chronic condition): Clear tasks on Home reduce cognitive load - My Care Team helps her reach the right person quickly - Medication clarity prevents errors - Messaging templates ease communication Daniel (self-directed learner + rare condition): - Deep Health Records structure supports research - Data visualizations match his analytical style - Customizable insights and notifications Eleanor (aggressive cancer diagnosis + family caregiver): - Consolidated medical history reduces overwhelm - Caregiver access enables shared management - Appointment prep tools and AI summaries support decision-making - Emotional tone and clarity reduce stress
TAXONOMY
A unified vocabulary and categorization system for a human-centered health management ecosystem
This taxonomy defines the controlled vocabulary, content groupings, and metadata rules that support consistency, clarity, and discoverability across the product. It ensures patients and caregivers encounter plain-language terms, predictable categories, and easy navigation—regardless of medical literacy or condition complexity.
Patient Profile Setting
Primary Terms: - Profile - Personal Information - Insurance - Pharmacy - Emergency Contacts - Accessibility - Notifications Subcategories: - Insurance type (primary, secondary) - Accessibility settings (text size, contrast, simplified mode) Metadata: - Preferred language - Communication preference - Verification status
Care Team
Primary Terms: - Provider - Specialist - Nurse - Scheduler - Caregiver - Care Team Subcategories: - Provider type (PCP, oncology, radiology, mental health, surgery) - Communication method (message, call, telehealth) Metadata: - Specialty - Location - Availability - Relationship to patient (formal provider vs. caregiver)
Appointments & Visits
Primary Terms: - Appointment - Visit Summary - Procedure - Imaging - Prep Instructions Subcategories: - Appointment type (follow-up, scan, surgery, lab draw) - Status (upcoming, completed, canceled) Metadata: - Date & time - Provider - Clinic location - Preparation requirements - Related follow-up tasks
Health Records
Primary Terms: - Labs - Imaging - Diagnoses - Pathology - Treatment Plans - Surgeries & Procedures - Hospitalizations - Medical History Subcategories: - Lab type (blood test, urine test, biomarker panel) - Imaging type (MRI, CT, X-ray, ultrasound) - Condition groupings (oncology, cardiology, endocrine, neurology) Metadata: - Date - Interpreting provider - Related symptoms - Related medications - Result range & interpretation
Medications
Primary Terms: - Active Medications - Past Medications - Dosage - Purpose - Refill Status Subcategories: - Medication form (oral, injectable, infusion, topical) - Schedule (daily, weekly, PRN/as needed) Metadata: - Prescribing provider - Pharmacy - Interactions - Side effects - Last refill date
Messages & Tasks
Primary Terms: - Message - Attachment - Task - Refill Request - Form - Order (labs, imaging, referrals) Subcategories: - Communication category (symptoms, scheduling, billing, follow-up questions) - Priority (urgent, standard) - Task type (upload, confirm, complete, pay, schedule) Metadata: - Assigned provider - Required action - Due date - Status (open, in progress, completed)
Billing & Insurance
Primary Terms: - Bill - Charge - Claim - Coverage - Copay - Deductible - Payment Plan Subcategories: - Bill type (visit, imaging, lab, procedure) - Claim status (submitted, pending, denied, partially paid) Metadata: - Amount covered - Amount owed - Date of service - Insurance provider
Alerts & Health Insights
Primary Terms: - Alert - Insight - Reminder - Recommendation - Summary Subcategories: - Category (medication, appointment, abnormal result, billing) - Severity (informational, action needed, urgent) Metadata: - Trigger source (lab, medication, message, billing) - Related condition - Related provider - Suggested next step
Taxonomy Supports AI
Reinforces a plain-language, patient-first experience. Creates predictable content groupings that reduce cognitive load. Enables intelligent search, filtering, and AI personalization. Ensures consistent naming across screens, notifications, and microcopy. Supports complex medical content without overwhelming users. This unified taxonomy establishes the language, categorization, and metadata structure for the entire ecosystem. It aligns clinical content, patient communication, and AI-generated insights under a single framework—making information findable, intelligible, and actionable for both patients and caregivers.
WIREFRAMES &
CONCEPT SCREENS
To validate the Information Architecture and ensure content supported users at every point in their care journey, I created low-fidelity concept screens. Each screen demonstrates how content strategy, hierarchy, and interaction design come together to reduce cognitive load, increase clarity, and empower users to manage their health confidently.
PRODUCT ROADMAP
This roadmap reflects a deliberate progression from foundational safety to deeper personalization, intelligent assistance, and ecosystem-wide integration. By phasing the work, I ensured the platform delivered immediate value—centralized communication, trusted information, and clear care guidance—while laying the groundwork for advanced AI support, behavior-change mechanisms, and caregiver collaboration. Each phase expands the platform’s ability to reduce cognitive load, strengthen patient confidence, and support complex care journeys with clarity and compassion.
Phase 0: Foundations & Compliance
Goal: Establish a safe, compliant baseline for all future content and UX work. Key Workstreams: - HIPAA compliance readiness - Data governance and privacy frameworks - Content standards for medical accuracy and reading level - Terminology guidelines and plain-language rules - Accessibility baseline (WCAG 2.2 AA) - Voice, tone, and multilingual strategy - Information Architecture version 1.0 Outcome: A fully compliant foundation that supports safe communication, onboarding, and education content across all future releases.
Phase 1: Core Patient Experience
Goal: Launch the essential features that support communication, safety, and clarity. Features Included: - Home dashboard (priority actions + upcoming items) - Care team directory with roles and “best for…” microcopy - Secure messaging with attachment support - Visit preparation tool + checklists - Plain-language lab results (non-AI v1) - Unified medication list (static integration v1) - Mobile onboarding with personal preferences - Caregiver access (basic version) - Notifications + alert strategy - Content model for educational modules Content & UX Writing Deliverables: - All interface copy - Message templates - Error, empty, and loading states - Visit prep microcopy - Medication safety labels - Caregiver mode guidance Outcome: A usable, trustworthy MVP that reduces confusion, centralizes communication, and improves appointment readiness across personas.
Phase 2: Personalized Education & Behavior Support
Goal: Introduce adaptive content, deeper learning pathways, and behavior-change scaffolding. Features Included: - Learning Library (structured by reading level + topic) - Module detail pages with learn/practice/reflect patterns - Adaptive recommendations based on user goals - Progress markers + lightweight achievements - Personalized visit prep (“What to ask based on your condition”) - Plain-language lab interpretations (AI-assisted v1, reviewed by clinicians) - Medication timeline + change history Content Strategy Deliverables: - Full library taxonomy - Scalable module templates - Reading-level guidelines for all clinical content - Behavior-change nudge frameworks - Cross-screen terminology consistency Outcome: A richer, more supportive experience that empowers users like Daniel and helps patients like Maria build confidence through small, guided steps.
Phase 3: Care Coordination & Clinical Integration
Goal: Enhance care continuity and reduce fragmentation for complex care journeys. Features Included: - Multi-provider treatment summary - Care plan timeline with milestones - Shared task lists for caregivers - Enhanced medication conflict alerts - Longitudinal lab trends - Deep-link integrations with EMR/EHR (v2) - Transfer-of-care workflows (new providers, referrals) Content & UX Writing Deliverables: - Treatment summaries with clarity-first rules - Explainer content for lab trends and treatment steps - Progress milestone copy - Care transitions guidance (clinical + emotional tone) Outcome: A platform that supports complex, multi-specialty care—especially users like Eleanor managing serious diagnoses with family involvement.
Phase 4: AI-Guided Insight & Intelligent Assistance
Goal: Introduce responsible AI that clarifies, guides, and supports patients without overstepping clinical boundaries. Features Included: - AI Explainer Tool: “Explain my result," “Explain this medical term,” “What questions should I ask my doctor?” - Smart triage for messages (routing to the right team) - Predictive appointment prep - Contextual nudges (symptoms, medications, side effects) - “Next best step” recommendations - Emotion-aware messaging templates Safety Measures: - Clinical review loops - Conservative, bounded generation - Transparency & disclaimers Outcome: A supportive guide that improves comprehension and reduces anxiety while keeping the clinician at the center of care decisions.
Phase 5: Advanced Engagement & Gamification
Goal: Reinforce healthy routines through intrinsic motivation and gentle accountability. Features Included: - XP/point system tied to care tasks - Weekly streaks - Check-in prompts (“How are you feeling today?”) - Condition-specific challenges - Patient-to-care-team insights (“Your patient is struggling this week”) - Personalized learning paths Content Strategy Deliverables - Achievement taxonomy - Challenge scripts (weekly/monthly) - Emotionally safe reward language - Positive reinforcement patterns - UX writing for dashboards and streak resets Outcome: A system that rewards consistency, normalizes fluctuation, and supports long-term engagement without superficial “game” mechanics.
Phase 6: Ecosystem Expansion & Integration
Goal: Extend the platform into a comprehensive health ecosystem. Features Included: - Device integrations (smartwatch, glucose monitor, blood pressure) - Pharmacy integration for automated refills - Insurance integration for real-time coverage clarity - Multi-patient management for caregivers - Population health dashboards for providers - Multi-language rollout Outcome: A unified experience that connects patient, provider, caregiver, and medical data into one cohesive system.
REFLECTION
Designing for healthcare always brings me back to the same realization: people rarely use these tools when life is calm. They’re stressed, exhausted, overwhelmed, or scared. That understanding shaped every decision I made in this project.
The personas became real anchors for me—Maria trying to juggle daily life, Daniel craving clarity and predictability, and Eleanor navigating a life-changing diagnosis with her family. Their journeys reminded me that content must do more than inform; it must comfort, orient, and empower.
I also learned how vital it is to work in layers. Before adding anything ambitious—AI explainers, adaptive learning, rewards—I needed to build a foundation that patients could trust. Getting the Information Architecture right, simplifying terminology, and designing messages that feel human were essential steps before adding any advanced feature.
This project stretched my strategic thinking and sharpened my instincts around emotional tone, safety, and behavior support. It reinforced why I’m drawn to content design: the work has tangible impact. The right words, structure, or guidance can genuinely change how someone experiences their care.